Scaling DTC Fashion’s Digital Footprint andCutting Acquisition Costs
The Challenge
Before partnering with Kyptronix US, DTC Fashion faced significant customer acquisition friction. Despite allocating a substantial $30,000 monthly budget across paid channels, the brand struggled with an excessive, unpredictable Cost Per Acquisition (CPA) that choked profit margins, inconsistent Return on Ad Spend (ROAS), and suboptimal conversion rates for store traffic. Furthermore, the Average Order Value (AOV) remained stagnant at standard baseline levels without consistent upselling or cross-selling triggers.
Our Solution
Kyptronix US architected and executed a comprehensive performance marketing and e-commerce optimization strategy. We designed high-performing User Generated Content (UGC) video creatives and synced Dynamic Product Ads (DPAs) to retarget engaged shoppers. Multi-channel ad campaigns were managed across Meta Ads and Google Performance Max to capture both social discovery and search intent. Finally, we linked paid traffic to high-converting Shopify storefront funnels and integrated automated cart abandonment and prospect nurturing email sequences using Klaviyo.
Results & Impact
Measurable outcomes deliveredGenerated $570,000 in total revenue from a $90,000 total ad spend
Delivered a consistent 6.33x Return on Ad Spend (ROAS) across paid channels
Slashed customer acquisition costs with a lowered Cost Per Acquisition (CPA) of $28.35
Boosted basket size and Average Order Value (AOV) to a standard of $94.50
Optimized store intent matching to secure a 23.7% lead quality conversion rate
"Kyptronix transformed our growth trajectory in just 90 days. Their data-driven campaign structure and retargeting setup delivered a 6.33x ROAS while slashing our customer acquisition costs."
Deployment & Phases
90-day structured delivery timelineCreative Design & Dynamic Ads
Designed high-performing User Generated Content (UGC) video creatives and synced Dynamic Product Ads (DPAs) to retarget engaged shoppers with tailored product recommendations.
Multi-Channel Campaign Launch
Deployed and optimized paid ad campaigns across Meta Ads (Facebook & Instagram) and Google Performance Max to capture both social discovery and search intent.
E-Commerce & Retargeting Integration
Linked paid traffic directly to high-converting Shopify storefront flows and established automated email retargeting workflows using Klaviyo to capture abandoned carts and re-engage prospects.