UI/UX DesignBranding

UI/UX + Brand Design for SaaS Fintech Startup

CategorySaaS | FinTech | B2B

Duration 60 Days

The Challenge

Inconsistent brand visuals, cluttered and non-intuitive UI, high drop-off rate, no design system in place.

Our Solution

Redesigned brand identity, built responsive UI/UX system using Figma, simplified dashboard experience, created scalable design system + component library, delivered motion-based onboarding.

Results & Impact

Measurable outcomes delivered

48% drop in bounce rate (landing page redesign)

36% improvement in user onboarding completion

60% faster dev integration using design system

Used same assets in sales decks and investor pitch — helped raise $280K pre-seed

Boosted brand recognition across social platforms by 3x

Technology Stack

Figma

Illustrator

After Effects

Lottie animations

Webflow

Book a Demo

Performance Shift

Onboarding Completion Rate

IMPROVED

BEFORE

54%

AFTER

90%

Average Session Time

IMPROVED

BEFORE

2m 18s

AFTER

5m 01s

Brand Recognition (Mentions/30d)

IMPROVED

BEFORE

AFTER

Dev-to-Design Handoff Time

IMPROVED

BEFORE

6 days

AFTER

2.5 days